this report is based on the KKdata Jingdong mall non Book audio and video products prices real-time monitoring of the data (time: December 27, 2011 to 2012 from the year of February 4th, a total of 40 days) analysis.
first, Jingdong commodity profile
Jingdong is currently a total of more than 1 million 710 thousand pieces of merchandise of the store, the audio book commodities accounted for more than half, because these two types of goods and a huge number of price volatility does not have a representative, so this report not included in the scope of the analysis of its price.
refers to the general merchandise category refers to the Jingdong mall direct part of the goods, the brand refers to the cooperation is settled Jingdong POP open platform businesses to provide goods. The proportion of roughly 1:7 or so, the brand is far more than the cooperation of Jingdong proprietary goods, Jingdong has been seen from a self-employed independent B2C mall into a comprehensive and open platform for electronic business. Also because the number of brands of goods accounted for the obvious advantages, Jingdong overall price index fluctuation influenced greatly, especially in clothing and shoes and other categories, will be analyzed in detail below.
can be seen from the price distribution map, self and brand products are mainly distributed in the price of 30-100 yuan, 100-500 yuan two files, and the book is mainly distributed in the audio and video category below 30 yuan.
two, the overall price situation
this figure shows the Jingdong of all non audio books category of commodity prices, in December 27, 2011 as the starting point, in the next 40 days in the overall price trend, the 40 day average index was +2.1852%, reached the peak at two months early and (January 1st: February 1st: +5.1662%; +6.1848%), can also be seen from the histogram, two at the end of the price of the most frequent activities.
the following self – owned goods and brand cooperation products to see:
The average value of the 40 days of
proprietary goods was +1.7015%, which was the most frequent in the end of the month, but the peak value of the index was not obvious (January 1st: +2.0064%;: +2.8618%).
can be clearly seen from the chart, the price index curve of the brand cooperation products and commodity index curve of the basic agreement, which is due to its relative to the absolute superiority of the number of goods in the lead.
also look at the kind of clothing and shoes to brands: